Posts about the psychology of choice and the cognitive processes involved in choosing.
“Go with your gut!” We hear this exhortation often enough, but is it ever a good idea? The answer, most psychologists agree, is yes – sometimes. Intuition, the ability to respond intelligently and instantaneously to a change in your environment, can help us as much today as it did our early ancestors. But since the modern world hardly resembles the prehistoric one in which humans evolved, it can also lead us astray. Knowing when to use your instinct, and when to discard it in favour of a more rational approach, can mean the difference between a good decision and a bad one – and sometimes between life and death.