Online dating, meeting people online via dating websites.
Anyone who's tried online dating knows that it can be fun if you're after a hook-up, but pretty unsatisfying if you're looking for something more meaningful. We're crowdfunding an app via Kickstarter that uses insights from psychology to make online dating a whole lot easier for relationship-seekers. Feel free to back us here!
Dating websites love data. Mostly this is because they have loads of it, and having loads of data appears to make it meaningful. The secret of compatibility is there for the taking so long as we have enough information, or so the thinking goes. eHarmony has taken this to a new level, employing its own in-house analytics team and amassing up to 25 terabytes of data about its customers’ behaviours and preferences (that’s equivalent to more than twice the information in the printed collection of the US Library of Congress).