The study of the human mind and behaviour.
Anyone who's tried online dating knows that it can be fun if you're after a hook-up, but pretty unsatisfying if you're looking for something more meaningful. We're crowdfunding an app via Kickstarter that uses insights from psychology to make online dating a whole lot easier for relationship-seekers. Feel free to back us here!
One of the important ways in which 21Pictures differs from other dating sites is that you get to suss people out by looking at pictures of their lives, rather than by analysing written self-descriptions or lists of attributes. The aim is to encourage people to make intuitive judgements about who they might want to date, similar to how we do it in the "real" world.
Sometimes, though, intuitive judgements can lead us astray. Everyone sees the world through the lens of their own experiences and beliefs, and it’s easy to think that we've "got" someone based on a few scraps of information, such as how they look. We're great at fitting people into boxes. Often we get it right. But not always.
This post first appeared on BrainBlogger.com on 31 March 2015
In this age of rationality and endless data, intuition is often looked on as an inferior means of problem-solving. Yet in many situations, even in the hard sciences, it is the most useful means of all. “I believe in intuitions and inspirations… I sometimes feel that I am right. I do not know that I am,” remarked Albert Einstein before his theory of relativity was tested and confirmed as the basis of a new way of looking at the world. Read the full post on BrainBlogger.com
Dating websites love data. Mostly this is because they have loads of it, and having loads of data appears to make it meaningful. The secret of compatibility is there for the taking so long as we have enough information, or so the thinking goes. eHarmony has taken this to a new level, employing its own in-house analytics team and amassing up to 25 terabytes of data about its customers’ behaviours and preferences (that’s equivalent to more than twice the information in the printed collection of the US Library of Congress).