Privacy Policy

This document explains what personal information we collect from you, how we collect it, how we use it and with whom it may be shared. Please contact us if you have any doubts or questions about this privacy policy. By using the 21Pictures website, you are accepting the terms laid out in the policy.

The personal information we collect from you

To register with 21Pictures, we require the following personal information from you: your first name and surname, your email address, your date of birth, your location (eg. London), your gender, and whether you are looking for a man or a woman. We also require you to enter a user name and a log-in password, which will be encrypted in our database and which you will use to gain access to your profile. We advise you never to reveal your 21Pictures password to anyone else.

We will use your email address to contact you and will never pass it on to another user of 21Pictures or to any third party.

Registering via Facebook or Instagram

You have the option to register using your Facebook or Instagram account. This will allow you to download photographs from your profiles on these sites. By registering via Facebook or Instagram, you authorise us to access certain information, such as your public Facebook or Instagram profile and other publicly available data such as your location, gender and friend list (subject to your privacy settings on these sites).

What personal information will other people see?

Other users of the website will see the following information about you: your username, the range (within five years) in which your age falls, your location (eg. London) and your gender.

Your photographs

21Pictures collects a bare minimum of written data, since the main purpose is to encourage users to describe themselves in pictures. You may upload pictures from your computer, iPad or mobile phone, or download them from your Facebook or Instagram profiles. You may upload or download as many pictures as you like, however you may only show a maximum of 21 on your profile at any one time.

As indicated in the Terms and Conditions, by submitting or making available your pictures or other material on our website, you are granting 21Pictures a non-exclusive, royalty-free, worldwide licence of any rights, including intellectual property rights, to publish or re-publish any such pictures or material. Your pictures or any other material you submit will not be used by 21Pictures for promotional purposes, unless you have given your consent.

We reserve the right to remove any photographs that we or other users consider indecent or sexually explicit, or that otherwise contravenes the conditions set out in the Terms and Conditions.

Your messages

Any messages you write to or receive from other users will be stored on our servers. Messages will not be shown to any third parties. However we reserve the right to remove any messages that are abusive or that otherwise contravene our Terms and Conditions.

How we will use the information you give us

We may use the information we collect about you to manage your account and provide you with customer support; to improve our service; to communicate with you about the website and about products and services that may be of interest to you; and to conduct research and analysis about your use of the website.

Use of cookies

When you visit our website, we may use cookies – small files stored on your computer’s hard drive – to collect information about the way you interact with the site, such as your log-in details and other preferences. This allows us to deliver a more personalised service. If you do not want us to use cookies, please adjust the relevant setting on your browser. Disallowing the use of cookies may restrict the way you use parts of our website.

Data security

We will take all reasonable measures to ensure the security of the information you provide us with, and to prevent unauthorised access to your account and communications. However, because of the nature of the internet, there can be no absolute guarantee that the data you share with us will be safe, therefore anything you add to the website is at your own risk.

Contacting us

If you have any questions about this privacy policy or the way we use the information you provide us, please contact us at